Property Details

Think of the body of a property description like a narrative. When done properly, it should be written like a love letter about the listing.

The Property Details section is where you tell the “story” of the property, focusing on all of the good aspects of the property and downplaying—but not ignoring—the property’s pitfalls.

For example, you might point out that this is a meticulously maintained home that has been in the same family for generations. It has been lovingly cared for, with lush gardens and spot-free interior.

If this seems like a great family home, you might point out multiple bedrooms for children, space for entertaining, and the backyard that is perfect for summer BBQs.

But say the kitchen hasn’t been touched in 41 years. Do you point that out? Possibly, but do so subtly. Talk about the home having value-add potential: “Oversized kitchen awaits your inspiration and personal touches!” is one way of saying that the kitchen needs renovation.

The property details should also include information about the property style (e.g., Victorian, craftsman, bungalow), the neighborhood and nearby attractions, recent renovations (if any), and the surrounding environment.

Property Features

Property Location